The Center of Conversation

In every group discussion where people are free to move around, people always form an approximation of a circle or simple polygon around a central point. This “center of conversation” is not a tangible thing, but it’s very visible in the dynamics of groups.

Today, I’d like to talk about this social concept, and for those of us who don’t utilize this important source of positive social vibes, explain how to start.

What I call the “center of conversation” is the point that’s on average equidistant from each participating conversation member. Even people who don’t use this concept have an intuitive understanding of it, to an extent that social interactions feel more awkward when all parties involved are not standing at appropriate distances around the center (that is, on average equidistant from both the center and each other), and likewise they feel smoother when all parties observe this rule.

People who understand this concept will find themselves shifting around the center as people walk around, leave or join the conversation, or as the group dynamic otherwise shifts. People who really understand this will find themselves glancing toward the conversation center whenever they need to break eye contact.

The center of conversation doesn’t dictate that people have to stand in perfect circles all the time. Peoples’ personal preferences and convenience always take precedence over the center. But with preferences accounted for, people arrange themselves according to it. Given a choice of two places on a couch, people will choose the one closest to their appropriate place relative to the center. If an outlier in a group doesn’t understand the center and moves counter to it, the rest of the group will likely shift around to readjust the center.

If you’re the social butterfly type, try to find the center of conversation that you’re subconsciously moving around. If you’d like to make yourself more likable, once you find that center, try glancing at it instead of away from it whenever you need to break eye contact. Eyes are powerful indicators of attention – looking in a direction has the same weight as pointing in the direction. If you look toward the center, you’re pointing toward the other people, toward your conversation together, and you’re indicating that both of those things are important to you. Even if the other people don’t realize what you’re doing, they realize that you are doing it and they feel appreciated.

If you’re the kind of person who probably breaks this rule all the time, don’t sweat it. You can teach yourself to pay attention to the center of conversation just like you can teach yourself any other skill. Next time you talk to anyone – in a group, one on one, whatever – think about where the center is. It’s easy to find between two people, it’s just the point right in the middle of the space between you. Among larger groups it’s slightly harder, but not much. Think about the middle of the space between you and pinpoint whatever you think is closest to the center of that space. You don’t have to be perfect – it’s a vague area that you indicate by moving around it or glancing at it, not a point you have to precisely identify on a graphing calculator. Just get the vague gist and you’ll be golden.

It could take a while to get the hang of doing this, but in doing so, you’ll make people more comfortable around you. In this modern, segmented, isolated world, comfort is the single most important thing, in both our personal and professional lives. When clients buy a service, they’re primarily buying their comfort with the people providing that service. And what more could anyone want than to be comfortable around the people they care about? Any way you can make those around you feel comfortable is an advantage you have – not over them, but with them.

The Importance of Perseverance and Umbrellas: Week 2 at Upgrow, Inc.

This job is getting very difficult, but not for the reasons you might expect. Yes, marketing is itself hard, but it’s actually been harder acclimating to the work environment. Not just the startup environment, though that definitely contributes, but my interactions with the people there. I made a few stupid social mistakes early on, and I have a few personality clashes with my direct supervisor which I need to work on.

Some of the most important things I’ve learned from this job so far, then, have actually been about how to work through such problems. I am learning a ton about marketing, because my supervisor is ridiculously good at what he does. But I could have learned marketing from any expert marketer: having an expert marketer that I don’t naturally get along with very well is an additional level of challenge, and I’m learning a lot about the social rules of the white-collar workplace as a result.

I would be lying to say it’s all sunshine and roses: actually, I seem to have brought a rare rainstorm to sunny San Francisco. But like the umbrella that snapped in half on the first day after I moved here and left me to walk soaking wet for miles, these difficulties are teaching me perseverance, as well as the importance of having a good umbrella.

As to the actual marketing work, it’s incredibly interesting. I never realized SEO could be so complicated: the last time I checked, keyword stuffing and cloaking were frequently-used tactics. Now, it’s all about knowing your audience and getting voluntary backlinks from reputable sites.

One of my recent projects I’ve been working on for a handful of clients is that latter, we call it “link building”. This encompasses many things, from posting useful answers on forums to giving helpful information to reporters, but what I’m currently working on is getting links from individual peoples’ blogs. Basically, the process is that I figure out some people who blog about the thing our client does, and I see if there’s a place on their blog where they’d improve their content by linking to our client. Then, I send an outreach email, asking for the link.

Outside of work, my life is less difficult and more surreal. Living with rationalists, I keep having very interesting conversations. Interesting, both in the sense of intriguing and strange. People here regularly use phrases like “terminal value”, “cached thought”, “operational definition”, and “cognitive dissonance”. Everyone knows the ANI/AGI/ASI distinction. I have only met one other person who is not currently working as a programmer. And yet, we have these discussions laying about on couches, playing stupid card games, and drinking wine out of boxes. I went for cheap Chinese with some dude who works for Google.

Since I’m living in a community center until I can move into my permanent residence, there are all sorts of people and events which come through here. I’ve learned about the YIMBY movement, about animal rights activism and the clinically proven benefits of meditation. It’s so interesting learning about so many different points of view and political movements that I’d never heard of in any great detail before.

California has, in general, been a healing force for me, mostly due to one of the first friends I made here. No later than two hours after landing in CA, I met an absolute ray of sunshine who helped me through the rain, and continues to do so. He’s made awesome, healthy food that I’ve been able to take in for lunch sometimes, led some of the best meditation sessions I’ve ever attended, and generically made the whole environment and experience very positive. We’re both moving out of the community center soon, but I very much hope we can stay in touch after we’re no longer housemates. This friend, along with my fiancĂ© and my mom, have been my umbrella.

I dearly hope this metaphor made sense.